Green America: Growing the Green Economy for People and the Planet
Better Paper - helping the magazine industry go green

Which of these magazines does NOT use recycled paper?

 Sierra Magazine   Fast Company   Motorcycle Classics   National Geographic   Cottage Life

National Geographic acknowledges the environmental benefits of
using recycled paper in their magazines” (March 19, 2013)

We are encouraged by National Geographic Society’s initial indication that they may begin using recycled paper soon.Though it took longer than we expected (we’ve been encouraging them to improve for ten years), if they switch to recycled paper they will join the growing list of other magazines that have been using recycled paper for a decade or more like, Fast CompanyAudubonYES!, and Ranger Rick.

We are happy, though not surprised to report that the ENVIRON LCA study has validated what we’ve been telling NGS and other publishers for years: recycled paper use has a lower impact on the environment than virgin fiber paper use. The LCA that we helped NGS complete found that in 14 out of 14 environmental impact categories recycled paper is the better choice. 

Read our news release here »

Read the executive summary from ENVIRON [PDF] »

Read the full LCA report here [PDF] »  

We are hopeful that NGS will now act on the results from this study by beginning to use recycled paper, set goals and timelines for continued improvement, and use their reputation to encourage the rest of the magazine  industry to follow their lead and begin using recycled paper

We will continue to offer our assistance to NGS and all magazine publishers to help them understand the environmental benefits of recycled and responsibly sourced papers, and to help them make the switch.
What others are saying about us:

Darby Hoover, Senior Resource Specialist with the Natural Resources Defense Council:
“As a member of the stakeholder group advising the study, I applaud the perseverance of Green America in encouraging National Geographic to increase its use of recycled paper. Green America has a proven track record of helping publishers to incorporate recycled content paper into their magazines, and their leadership and experience has been vital throughout this process.”

Rod Arakaki, audience development director for YES! Magazine:
"At YES!, using recycled paper is part of our DNA, which is why we've been surprised that Nat Geo hasn't taken these steps sooner. We're glad that Green America has collaborated with them and helped to demonstrate a path forward for Nat Geo and all magazine publishers."


The sustainable choice...Using recycled paper in magazines is a great way to protect forests, climate, and communities. Read the articles and papers below to understand the environmental benefits of switching to recycled paper:

Green in All Grades, from Green America's Better Paper Project

Mirror Mirror on the Wall by Jeff Mendohlson from New Leaf Paper

Spitballs and Recycled Paper by Frank Locantore from Green America’s Better Paper Project

2011 State of the Paper Industry Report by the Environmental Paper Network

The Paper Task Force Report by Duke University, Environmental Defense Fund, Johnson & Johnson, McDonald’s, The Prudential Insurance Company of America and Time Inc.

Other recycled paper resources


Members magazines on recycled paper


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