Green America: Growing the Green Economy for People and the Planet

Green Business to Gather at Fourth Annual Premier Green Business Conference
October 12, 2006

Responsible business leaders from all over the country to convene in San Francisco.  New Research on the growing green marketplace to be unveiled.

WASHINGTON, D.C.—Co-op America returns to San Francisco to present the fourth annual Green Business Conference, November 7-10, 2006, which will offer a plethora of speakers, workshops, business-to-business networking, and more. This year’s conference, at the Ramada Plaza Hotel International, promises to top 400 attendees. Conference attendees will be the first to see brand new data that details the rapidly growing green marketplace.

Jeffrey Hollander, Seventh Generation CEO said, “When it comes to green business, this conference is as good as it gets…the best collection of green business leaders you’ll meet anywhere,” after attending the last three conferences. “If you’re only going to attend one business conference this year, make it this one!”

The conference teaches businesses how to build the marketplace for their products, connect with like-minded business visionaries, and learn how and why green businesses succeed.   For entrepreneurs that are not already a green business or want to take their company to the next level this is the place to start.  The conference offers a hands-on experience to taking part in the green business revolution and immediately proceeds the popular Green  Festival (www.greenfestivals.com) in San Francisco, where green businesses can present their products and services to over 20,000 green consumers.

At the conference, Frank Lampe, of Silvercliffe Media, will unveil the latest data about the growing Lifestyles of Health and Sustainability (LOHAS) marketplace (the green marketplace). LOHAS is a term that describes the many diverse industries (natural, organic, and environmentally friendly products, alternative energy and transportation, integrative medicine, etc.) targeted toward values-based or conscious consumers. “The Natural Marketing Institute and Silvercliffe Media are pleased to present the new LOHAS marketplace anto attendees at the Green Business Conference,” notes Lampe. “We understand that the attendees represent the key opinion and market leaders in the LOHAS market. We look forward to a robust discussion about the market and consumer data, as well as the implications of LOHAS in today’s overall business environment.” 

 “If you’re serious about taking your company green, be it a sole partnership or corporation, Green Business Conference is the place to start the journey,” said Cliff Bar Co-Founder Gary Erickson, who recently turned his company into one of the greenest businesses around.

This year’s speakers include: Michael Crooke, CEO Revolution Living; Ben Cohen, founder Ben&Jerrys; Paul Ray, author of The Cultural Creative; Chip Conley, founder Joie de Vivre Hospitality; Heather Howitt, founder Oregon Chai; Gerald Prolman, CEO Organic Bouquet; Joe Sibilia, president CSR Wire; Betsy Rosenberg, journalist Air America’s EcoTalk; Ryan Black, co-founder Sambazon; Arran Stephens, founder Nature’s Path; Peter Barnes, co-founder Working Assets; Jill Bamburg, Dean of Sustainable MBA; Sharif Abdullah, author and many more.

To view the full program schedule and learn how you can attend please visit www.coopamerica.biz or call 1-800-58GREEN.

What is a ‘Green Business?”
Green businesses operate in ways that solve, rather than cause, both environmental and social problems. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.

Here’s what some of last year’s attendees had to say:
"I thank you for the fantastic conference! Not only was it informative, it was fun as well. With the information I received, along with the incredible contacts I made, I'm sure our business will grow. I can't wait to attend next year."
—Gretchen Wirth, Rivanna Natural Designs

"I got so much from the conference. All your hard work and excellent planning made a huge statement and impact on me. It opened my eyes and beliefs...and helped me see the importance of the movements Co-op America and its members are trying to accomplish. Your conference brought a new sense of being and drive...and helped me learn more about what is truly important and I thank you."
—Steven D. Kimmell, Sustainability Services Consulting

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Co-op America, a nonprofit consumer education organization for environmentally wise purchasing and investing, located in Washington, DC, with over3,500 business members and 70,000 consumer members throughout the country. Co-op America is the publisher of the National Green Pages – which has over a million copies in circulation and producer of Green Festivals.  Co-op America’s Green Business Network™ is the largest and oldest national association of socially and environmentally responsible businesses in the nation. Contact Mr. Larsen at toddlarsen@greenamerica.org to learn more about social and environmentally wise purchasing and investing.

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