Green America: Growing the Green Economy for People and the Planet

Folio Recognizes Co-op America Project Director as Magazine Industry Leader
April 3, 2007

Locantore Champions Shift from Endangered Forest Fiber, Chlorine-Bleached Paper

Washington, DC — Co-op America PAPER Project Director Frank Locantore has been named as one of the top magazine "Industry Influencers" by Folio magazine in its 2007 Folio: 40 list.  Locantore’s efforts to advance groundbreaking paper and production conservation practices for the magazine industry led to his recognition from Folio.

Folio Associate Editor Linda Zebian said: “Frank’s important work at The Magazine PAPER Project is one of the most recognized environmental efforts industry-wide.”

Locantore’s work at The PAPER Project has been to encourage a shift within the magazine industry so that all publishers can use recycled paper free of endangered forest fiber and bleached without any chlorine processes.  Currently, 95 percent of all magazine paper is still made with virgin forest fiber.  U.S. publishers print more than 12 billion magazines annually. 

The PAPER Project's most recent success is the recent announcement by 5280 – Denver’s city magazine –  to begin printing on 30-percent post-consumer recycled paper.  This achievement can be added to the growing list of publications – including Scientific American, Utne Reader and Transitions Abroad - that have improved their recycled content with the PAPER Project's help.

In addition, the PAPER Project annually joins with the prominent magazine advertiser Aveda to recognize magazines that are leaders in using recycled paper through the Aveda Environmental Awards presented at the magazine industry’s Ozzie and Eddie Awards Banquet.  The PAPER Project has distributed more than 1,000 copies of its free guide to environmentally responsible papers to publishers, printers, advertisers, and designers, and sends a monthly e-mail newsletter to members of its Magazine Network.

Co-op America Corporate Responsibility Programs Director Todd Larsen said:   "We're getting closer to the tipping point in the magazine industry every day.  Over the past few years, more and more magazine publishers are stepping into environmental awareness.  Now publishers are calling Frank before we call them."


Co-op America is a non-profit membership organization founded in 1982 with the mission to harness economic power—the strength of consumers, investors, businesses, and the marketplace—and to create a socially just and environmentally sustainable society.

CONTACT:  Patrick Mitchell at 703-276-3266 or     

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Please contact Todd Larsen by email
or by phone at 202-872-5307.


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