Green America: Growing the Green Economy for People and the Planet

Green Festivals to Create New Social Venture

Partnered Non-Profit and For-Profit Organizations to Create More Opportunities

March 26, 2010

ASHEVILLE, NC — Green Festival, Inc., a joint project of Global Exchange and Green America, will create a new company, Green Festival LLC, to focus on the business operations of Green Festival. Green Festival, Inc. will retain the programming and educational mission for the events under a new name, Green Festival Institute.

Green Festival Institute, led by Global Exchange Co-Founder Kevin Danaher and Green America Executive Director Alisa Gravitz, will continue to provide the programming and educational mission of Green Festivals and will remain a joint project of the two organizations.  Denise Hamler will serve as the Institute’s Director, working with each city's regional director to coordinate programming, host committees and volunteer teams. Green Festival Institute will also continue its agreement with Green America to provide the screening approval of exhibitors for Green Festivals so that the public can be assured that all exhibitors meet strict sustainability standards.

The newly formed Green Festival LLC will focus on the business, operations, marketing and growth of the Green Festival events. Seven-Star, the green event production company that has been managing the operations and sales of Green Festival since 2002, will continue to develop the business arm of Green Festivals with its CEO, Georgia Malki, heading up the new organization.

"Green Festival has always been an innovator," said Alisa Gravitz, executive director of Green America.  "This new collaboration will allow us to continue forging new ground for years to come."

"We are excited about what is now possible with a social enterprise in the mix," said Kevin Danaher, co-founder of Global Exchange.  "Partnerships like these are essential to continue exploring new territory and growing in today’s economy."

"This new venture allows us to grow and enhance the Green Festivals," said Georgia Malki, CEO of Green Festivals, LLC and Seven-Star, Inc. “We are looking forward to expanded programming and opportunities for everyone who attends the Green Festivals."

Green Festivals are the nation's largest sustainability events and will be held in San Francisco, Seattle, Chicago and Washington, DC in 2010. Events feature renowned authors, leaders and educators, hands-on workshops, green films, kids' activities, live music, and local, organic, vegetarian food courts.  Green Festival is the only event that strictly screens exhibitors for their commitments to sustainability, ecological balance and social justice.  The events walk their talk, achieving near zero-waste.



Global Exchange is a membership-based international human rights organization dedicated to promoting social, economic and environmental justice around the world. Since its founding in 1988, Global Exchange has successfully increased public awareness of root causes of injustice while building international partnerships and mobilizing for change.  Global Exchange programs include Fair Trade, Fair Treatment, Freedom from Oil, Peace: Stop the Next War Now, Local Green Economy and Sweat free Communities. (


Green America (formerly Co-op America) is the leading green economy organization. Founded in 1982, Green America provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America’s green economy programs encourage corporate responsibility, tackle climate change, build fair trading systems, advance healthy, local communities, and provide green purchasing and investing information for families and businesses.


Seven-Star, Inc. is the nation’s largest full service event company focusing exclusively on green events.  Since 1999, Seven-Star has provided turn-key green event services for environmentally Responsible and socially Respectful (eR/sR) festivals, trade and consumer expositions, conferences, concerts, and mobile tours. From the greening of the 2008 Democratic National Convention and Live Earth events to producing the nation’s largest consumer Green Festivals, Seven-Star has defined itself as the company for eR/sR event production. Seven-Star is the first event company to have won the EPA’s Gold Waste Wise Award for Excellence in recognition for their proprietary system of event waste diversion, which has consistently achieved greater than 85% waste diversion. (

CONTACT:   Ian Bryan, (828) 242-1868 or


Please contact Todd Larsen by email
or by phone at 202-872-5307.


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