Green America: Growing the Green Economy for People and the Planet

Putting the Green Back in Greenbacks: First Nationwide Web-based Barter/Currency for Green Businesses to be Launched

"Green America Exchange" Available Nationwide; Unique B2B Marketplace Currency to Offer Interest-free Credit Lines

August 4, 2010

WASINGTON, DC & SAN FRANCISCO, CA — The recession’s squeeze on green businesses in the United States will be loosened a bit starting next week with the launch of the “Green America Exchange” (GAEx), an enhanced barter network with a complementary currency and interest-free lines of credit designed to support a robust and sustainable business-to-business (B2B) marketplace.  GAEx launches nationwide on August 10th, but will have its strongest initial focus in San Francisco. 

Located on the Web at, GAEx is a project of the national nonprofit Green America. As GAEx comes online, it will feature such offers as advertising space in national magazines, carbon-neutral Web hosting, graphic design, merchant services, organic catering, and dozens of other items addressing green business needs.

Green America’s Executive Director Alisa Gravitz said:  “Our goal is to put the green back in greenbacks by developing a complementary currency that promotes trade between America’s sustainable and socially responsible enterprises.  The Green America Exchange is so much more than a simple barter arrangement; it will help the small businesses at the heart of America’s green economy make additional sales, gain new customers, conserve cash, support fellow green businesses, and purchase the products and services they need all in the same place.”

Green America Exchange Project Manager Keaty Gross said:  “By turning un-sold goods, un-booked appointments and under-utilized space into a liquid currency, the Exchange facilitates trades that wouldn’t have otherwise happened in our cash-strapped economy. So on top of GAEx’s potential to strengthen the green economy as a whole, it is also a profitable venture for each participating business.”

There’s no front-end fee to join the Green America Exchange.   Instead, all GAEx members will pay transaction fees that ensure that the proper management and oversight to trading remains in place and sustainable.

Members will also be able to upgrade to a Premium account, benefits of which include a personal broker and the opportunity to apply for a credit line, for a low $10 cash/10 trade monthly fee.

GAEx is available to all members of Green America’s Business Network, which has an associate membership open to all businesses.  All products and services offered on the Green Exchange must be green (both socially and environmentally responsible).

The Green American Exchange is now in the process of enlisting and activating accounts.  To learn more visit or contact the Exchange Manager at



Green America (formerly Co-op America) is the leading green economy organization.

Founded in 1982, Green America provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America’s green economy programs encourage corporate responsibility, tackle climate change, build fair trading systems, advance healthy, local communities, and provide green purchasing and investing information for families and businesses.

Businesses interested in joining the Green Business Network and taking part in the exchange can go to or contact the Green Business Network at 202-872-5330.

For a print-res copy of the "greenback", click here.

MEDIA CONTACT: Leslie Anderson, (703) 276-3256 or  



Please contact Todd Larsen by email
or by phone at 202-872-5307.


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