Green America: Growing the Green Economy for People and the Planet

San Francisco is First Major Market in Launch
of Web-based Barter/Currency for
Green Businesses

Green America Exchange” Gets First Intensive Trial in Nation’s #1 City for Green Businesses; Help During Recession: Unique B2B Marketplace Currency Offers Interest-free Credit Lines.

August 11 , 2010

WASHINGTON, DC -- The nation’s leading city for green business will be used as the first major market for the “Green America Exchange” (GAEx), an enhanced barter network with a complementary currency and interest-free lines of credit designed to support a robust and sustainable business-to-business (B2B) marketplace. While GAEx launches nationwide today (August 10 th), it will have its strongest initial focus in San Francisco.

Located on the Web at www.GreenAmericaExchange.org, GAEx is a project of the national nonprofit Green America. As GAEx comes online, it will feature such offers as advertising space in national magazines, carbon-neutral Web hosting, graphic design, merchant services, organic catering, and dozens of other items addressing green business needs.

Green America’s Executive Director Alisa Gravitz said: “San Francisco is the ideal market in which to take the first big step toward our goal of putting the green back in greenbacks. The Green America Exchange is so much more than a simple barter arrangement; it will help the small businesses at the heart of America’s green economy make additional sales, gain new customers, conserve cash, support fellow green businesses, and purchase the products and services they need all in the same place.”

Green America Exchange Project Manager Keaty Gross said: “San Francisco and the Green America Exchange are made for each other. By turning un-sold goods, un-booked appointments and under-utilized space into a liquid currency, the Exchange facilitates trades that wouldn’t have otherwise happened in our cash-strapped economy. So on top of GAEx’s potential to strengthen the green economy as a whole, it is also a profitable venture for each participating business. This should be a real boost that will help to take Bay area green businesses to the next level.”

There’s no front-end fee to join the Green America Exchange.Instead, all GAEx members will pay transaction fees that ensure that the proper management and oversight to trading remains in place and sustainable.

Members will also be able to upgrade to a Premium account, benefits of which include a personal broker and the opportunity to apply for a credit line, for a low $10 cash/10 trade monthly fee.

GAEx is available to all members of Green America’s Business Network, which has an associate membership open to all businesses. All products and services offered on the Green Exchange must be green (both socially and environmentally responsible).

The Green American Exchange is now in the process of enlisting and activating accounts. To learn more visit www.GreenAmericaExchange.org or contact the Exchange Manager at Keaty@GreenAmerica.org

 

ABOUT GREEN AMERICA

Green America (formerly Co-op America) is the leading green economy organization. Founded in 1982, Green America provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America’s green economy programs encourage corporate responsibility, tackle climate change, build fair trading systems, advance healthy, local communities, and provide green purchasing and investing information for families and businesses.

To receive Green America’s popular publications, including the Green American and the National Green Pages™, participate in Green America’s Green Business Conferences or Green Festivals, or to get its free e-newsletter, providing the latest green news, green discounts, and opportunities to take action for a green economy, visit www.greenamerica.org , email info@greenamerica.org, or call at 800-58-GREEN.

ABOUT THE GREEN BUSINESS NETWORK

A program of Green America, the Green Business Network is a vibrant community of over 4,000 businesses committed to creating a better world. Businesses interested in joining the Green Business Network and taking part in the exchange can go to http://www.greenamerica.org/cabn/join/ or contact the Green Business Network at 202-872-5330.

 

MEDIA CONTACT: Leslie Anderson, (703) 276-3256 or landerson@hastingsgroup.com.

 

MEDIA INQUIRIES

Please contact Todd Larsen by email
or by phone at 202-872-5307.