Green America: Growing the Green Economy for People and the Planet


February 21, 2012

DENVER, CO -- The new video, “Fast Company: Obstacles and Opportunities” gives an in-depth look into how Fast Company is leading the way in environmental publishing through its commitment to recycled paper.

In the 3-minute video, Fast Company’s Managing Editor, Allegra Lagani, shares how her magazine transitioned to recycled paper and improved its reputation with its readers and advertisers.

Allegra commented, “Sustainability is one of the core areas that Fast Company focuses on, so in order to practice what we preach, we need to use recycled paper.” Their decision to use recycled paper sets Fast Company apart from over 97% of the magazine industry that still uses virgin paper.

The process of switching to recycled paper taught Fast Company that the myths about recycled paper being lower quality than virgin paper are no longer true. As Allegra said, “I think a lot of the limitations are from years ago before the world of recycled paper had been explored.”

Frank Locantore, the Director of Green America’s Better Paper Project said, “Fast Company sets a terrific example for the rest of the magazine industry. Sustainable publishing is an integral part of twenty-first century publishing.”

If the entire North American magazine industry included a minimum of 30 percent post-consumer recycled paper in their publications, we would save over 10 million trees, 7 billion gallons of wastewater and over 1.5 billion pounds of CO2 (the equivalent of removing over 160,000 cars from the road).

Fast Company: Obstacles and Opportunities” is an excellent resource for publishing industry executives to learn how major titles, like Fast Company, have overcome minor obstacles in order to use recycled paper and distinguish itself as a responsible and sustainable publication.

The video can be found at

About Green America’s Better Paper Project

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. Green America’s Better Paper Project is creating a greener magazine industry in the US and has assisted over 150 publishers in selecting environmentally responsible papers for their magazines. For more information, visit and .

For more information contact:

Frank Locantore, Better Paper Director,


Please contact Todd Larsen by email
or by phone at 202-872-5307.


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