Green America: Growing the Green Economy for People and the Planet

Deforestation Counter Launched
One Tree Logged Every Second to Print U.S. Magazines
January 1 , 2003

Washington, DC - As of today, 105 million trees have been logged to print U.S. magazines since the beginning of the new century. While the world’s forests disappear, the magazine industry prints on paper made from 100 percent virgin wood fiber, not recycled paper. To track deforestation driven by magazine production, the Magazine PAPER Project has launched a real-time forest logging counter.

The widespread devastation of vital forests to produce magazine paper has been publicly documented since before the turn of the century. “High-quality, cost-competitive recycled paper has been widely available for several years now,” says Frank Locantore of Co-op America, one of the partner groups in the Magazine PAPER Project. “Magazine publishers are now responsible for each and every tree that is unnecessarily logged to print another magazine that could have been printed on recycled paper.”

The forest logging counter started counting at 105 million trees (the number of trees logged by the magazine industry since the beginning of the 21st century) and adds roughly one tree every second, matching the pace of the logging directly fueled by the magazine industry. The counter operates here.

The Magazine PAPER Project works to preserve the health of forests and communities by encouraging magazine publishers to make environmental commitments. We educate publishers about their environmental impacts and assist them in adopting environmentally preferable practices.


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Please contact Todd Larsen by email
or by phone at 202-872-5307.


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