Green America: Growing the Green Economy for People and the Planet

Ranger Rick, The Progressive Honored for Environmental Leadership
Magazines Buck Industry Trend, Spurn 100% Virgin Paper
January 15, 2003

San Francisco - Despite the widespread availability of high-quality, cost-competitive recycled paper, 100% virgin paper remains the industry standard in magazine publishing. In sharp contrast, Ranger Rick and The Progressive stand out for their use of recycled paper and are the winners of the 2003 EcoPaper Leadership Awards sponsored by the Magazine PAPER Project.

The awards will be presented at the Fairmont Hotel in San Francisco, on Saturday, January 18, during the Independent Press Association Convention. “These magazines are committed to protecting the environment, and it shows in the paper on which they print,” says Martha Bowen of the Independent Press Association, one of the member groups in the Magazine PAPER Project. “In contrast, most magazines are chillingly indifferent to the environment, and their use of 100% virgin paper fuels the unnecessary logging of millions of trees in vital forests across the globe”.

“At the NWF and Ranger Rick, we are committed to making the right choice for the environment, and our paper selections reflect that commitment,” says Laura Hickey, senior director of production for the National Wildlife Federation. Finding a paper that contains at least 10% post-consumer content and is processed chlorine-free makes a difference”.

“The recycled paper market has really changed in the last few years, ” says Joy Wallin, publisher of The Progressive. “The only thing a publisher now needs to make the switch to recycled paper is a commitment to the environment. ”

Since the beginning of the 21st century, more than 105 million trees have been logged to print magazines in the United States. Over 95% of magazine paper in the U.S. has no recycled content at all, a practice that promotes the devastation of fragile ecosystems in the northern U.S., Canada, the southeastern U.S., and elsewhere. Ending this practice is the goal of the Magazine PAPER Project.

The Magazine PAPER Project works to preserve the health of forests and communities by encouraging magazine publishers to make environmental commitments. We educate publishers about their environmental impacts and assist them in adopting environmentally preferable practices.

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