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Fair Trade Is Just a Mouse Click Away
New Fair Trade Web site provides information and resources on promoting trade that pays a fair wage
June 3, 2004
Washington, DC - A growing Fair Trade movement that pays farmers and artisans a fair wage and develops thriving communities is building in the U.S. It’s even easier for people to get involved. Through the new Web site, www.fairtradeaction.org, Co-op America educates consumers about Fair Trade, gives resources for finding Fair Trade products, and provides action steps they can take to promote it in their community.
Consumer action -- whether people buy fairly traded products or advocate for Fair Trade within their community -- is a vital part of the Fair Trade solution. Therefore, the Web site equips consumers with information and resources about Fair Trade products, including coffee, chocolate, tea, and bananas.
Through the Web site, consumers learn where Fair Trade products are available so they can take an active role in supporting farmers and artisans by purchasing Certified Fair TradeTM products. The Web site also urges consumers to join Co-op America’s Supermarket Campaign, a movement encouraging supermarkets to carry fairly traded products. Concerned consumers can visit the Web site to find out more information about the Supermarket Campaign as well as other aspects of Fair Trade, including:
What is fair trade and how is it a solution?
Fair Trade bridges the gap between producers and consumers. It builds a sustainable future on producers' own abilities, with the main objective being to improve the producers' quality of life. Several aspects of Fair Trade include:
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By Lyndsey Sage
Please contact Todd Larsen by email