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Co-op America - Action, News and Resources
Economic action for a just and sustainable planet

Dear Co-op America member,

That's right.   We all have roles to play in changing the way America does business.  We touch on three big ones in today's issue of our e-newsletter.

  1. Your consumer role – When you choose to shop at a greener business, you're telling conventional businesses what they must do to earn your support, and you're voting with your dollars for socially and environmentally responsible business practices.  Over the past year, our Faces of the Green Pages interview column has brought you the story behind the business leaders who offer you green choices from solar panels to Fair Trade and eco-friendly soap to sweatshop-free clothing and more.  Today, we introduce you to Native Dave, a responsible landscaper in Texas.

  2. Your investor role – You can also support responsible businesses with your investment dollars – including the rapidly growing clean energy sector.  Total investments in alternative energy in North America and Europe totaled $5.18 billion in 2007, a 44 percent rise over the year before.  Our recent Real Money article points you toward seven new green energy investment opportunities.

  3. Your advocacy role – Sometimes companies that aren't green need a big push.  In an article about water filters in our Real Money newsletter last year, we encouraged our supporting members to push water filter companies to recycle their used filters.  Now we're very pleased to offer our support to our member Beth Terry's new organized online campaign to persuade Clorox (parent company of Brita) to develop a cradle-to-cradle supply chain.

And of course, the role that transcends all of these is to make good green living choices every day. That includes all the ways we lighten our impact on the Earth and its people – from choosing to conserve energy and water, to reducing consumption, to repairing or buying used rather than buying new.  Check out one of our most popular features, "10 Things You Never Need to Buy Again," for some ways to assist your efforts to live lightly on the Earth.

Thanks so much for all you do in all of your roles helping to build the green economy.

For greener businesses everywhere,
Alisa (signature)
Alisa Gravitz
Executive Director
Co-op America

Action

Action: Tell Clorox:  Take Back the Filter

water filters

In our Real Money article on water filters last year, we told you how the Brita company discontinued its water filter recycling program in the United States (though a similar program exists in Europe), and gave you the phone number to company headquarters so you could call and urge Brita to restart US-based recycling.

Now one of our Co-op America members has started the "Take Back the Filter" campaign, making it even easier for you to tell Brita it's time to develop a cradle-tol-cradle supply chain.  What's more, the "Take Back the Filter" campaign is soliciting your used Brita water filters, so they can deliver them en masse back to the company, and help make their point about the amount of waste the Brita company is generating.

To learn more about the campaign, sign the petition, write your own letter to Clorox, or find the address for sending in your used filters, visit the "Take Back the Filter" Web site.

Visit the "Take Back the Filter" Web site »

News

News: Greening Texas, One Lot at a Time

garden

David Ilfrey has always had a passion about the proper use of native plants to restore nature -- to save water, protect soil and air quality, and as a habitat for native birds, butterflies, and other wildlife.  While working at a former job at the Dallas Arboretum he'd share his knowledge about native plants with anyone who would listen, and his views became so well-known amongst his colleagues that one of his co-workers tagged him with a nickname, "Native Dave."

Fast forward to 2001, and when Dave and his wife Christy started their own native landscape/design business, they mulled over what they should call it. "We started the business as Native Texas Garden Designs," recalls Christy, but there was a problem. "Nobody – not even our parents – could remember the name of the business!  Everybody, however, could remember 'Native Dave,' so when we incorporated in 2003 we opted for the more memorable NativeDave, Inc."

The rest is history, and we asked Christy to fill us in on how their design business merged with Christy's passion for communications to become the premier green landscape consulting firm in Texas.

Read our June Green Business Interview »

Resources

Resources: Clean Tech Investment Opportunities on the Rise

solar panels on house

According to Clean Edge, a research firm specializing in alternative energy, annual revenue for four key energy technologies – biofuels, wind power, solar power, and fuel cells – is expected to quadruple by 2016. 

There are plenty of opportunities for individual investors to invest and support clean technologies.  A crop of new and seasoned mutual funds, exchange-traded funds (ETFs), and index funds are available for your investments in clean tech industries.  Before making any investments, make sure to request a prospectus and consult your financial advisor.   (To find a financial advisor who specializes in socially responsible investing, check our National Green Pages.)

Find clean-tech investments »

June 3, 2008
In This Issue:
Action
· Tell Clorox: Take Back the Filter
News
· Greening Texas, One Lot at a Time

Resources
· Clean Tech Investment Opportunities on the Rise

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Green Festival Speakers
Listen to the latest Green Festival speakers »


What would Jesus buy? Check out What Would Jesus Buy?, the recent conscious consumer film now available on DVD. Our ResponsibleShopper.org makes a cameo appearance»


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