Dear Green America Member,
As October begins, we want to remind you that the deadlines are fast approaching for your or your organization to be part of Reverse Trick-or-Treating.
Green America is teaming up with our allies at Global Exchange for the third year of reverse trick-or-treating, the new Halloween tradition of children handing Fair Trade chocolate back to their neighbors It works like this: The chocolate is attached to a card detailing the labor and environmental justice issues related to the cocoa industry and explains how Fair Trade offers a positive solution.
Two years ago, in the first year of Reverse Trick-or-Treating, we reached around 47,000 households. Last year, we reached almost five times that – 250,000 Fair Trade chocolates distributed as part of a massive (and fun!) education campaign. Green Americans report to us that their neighbors appreciated the Fair Trade chocolate and the information about why it matters.
You can order the free Fair Trade chocolate kits from the "reverse trick-or-treating" Web site (please note that you were referred by Green America). If you are participating in the program as part of a larger group (school, congregation, community group, etc.), the deadline for ordering kits for groups has been extended to October 5. For individuals, the deadline is October 13.
Remember to turn to the responsible members of our Green Business Network for the rest of your trick-or-treating needs as well. For example, our friends at the Greater Green sell all-natural lollipops, while our friends at Clif Bar roll a mini "spooky-s'mores" flavor just for Halloween. Fair Trade chocolate companies like Divine and Sweet Earth offer their chocolate in Halloween wrappers -- or you can skip the candy and offer a green treat like small boxes of organic dried fruits, or other more-healthy treat.
Here's to greener holidays,