Green America: Growing the Green Economy for People and the Planet

Brunswick, ME

It all started with a red-colored running shirt on a hot, humid Washington, DC morning in May 2007. After finishing a run in a new performance shirt, Atayne founder Jeremy Litchfield found himself covered from the neck down in red dye.  This was after washing the shirt twice!  The experience left him with an uneasy feeling and a lot of questions:

  • “What chemicals did my body just absorb?”
  • “How is performance apparel actually made?”
  • “Is there a better way to do it?”

What started out as a bad experience with a red shirt has transformed into an outdoor and athletic apparel company that is recognized as one of the most environmentally and socially responsible companies in the world.

Atayne is a certified B Corporation, a rigorous third-party certification awarded only to companies that meet the highest standards of environmental and social responsibility. Recently, Atayne was recognized as one of the “Best for the World” businesses by scoring in the top 10 percent of all B Corps for overall social and environmental impact. Additionally, Atayne was recognized as "Best for the World" in the Environmental Category, scoring second overall.

Atayne is also a leader in redefining how the apparel industry operates and has re-engineered the way apparel is developed, manufactured, and delivered to athletes.  Atayne combines domestically made 100-percent-recycled fabrics with a USA-based Just-In-Time (JIT) production process that allows us to delay making a product until it is purchased.  We make a sale and then make the product.  We then deliver to our customer straight from the factory.

This model is better for the environment since it eliminates the use of resources and energy on products that are not wanted in the market.  Additionally, it enables Atayne to better respond to changing market conditions avoiding producing products that no consumers want to buy. 

By using 100-percent recycled polyester, derived from plastic bottles, Atayne’s products prevent usable materials from going into landfills and saves considerable energy and water compared to virgin polyester.  In 2012, Atayne’s operations prevented nearly 6.5 metric tons of plastic bottles from going into landfills, conserved more than 94,000 kilowatt hours of energy, saved 25 metric tons of CO2 from being emitted, conserved 56,000 liters of drinking water, and supported four full-time American manufacturing jobs. 

Additionally, Atayne uses only materials that have been third-party-certified for safety, eliminating toxic chemicals and known carcinogens from our production process and products.

Beyond our products, we are continually finding ways to make for a healthier environment and society.  Before even launching sales in 2008, we started a grassroots movement that encourages people to pick up trash while they are running.  There are now trash running groups across the USA and in a few foreign countries (Iceland and India).

When it all comes together, Atayne is not simply addressing the symptoms of a broken model by offering greener products.  Atayne is solving root problems and changing the entire model to generate better environmental, social, and financial returns.

Bio Fueled Jersey Champion Recycler
Below: Atayne's Trash Runners  
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Trash Run