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2011 Hershey Brand Jam Contest

Use your creative talents to send Hershey a message, and win prizes!

Official rules:

The “Raise the Bar, Hershey!” Brand Jamming contest will launch February 24, 2011 and close on April 10, 2011. All submissions received between February 24 and midnight on April 10, 2011 will be eligible to win.

This contest has three separate categories: mock tagline, mock ad (print),and mock commercial (video).



Please email your submissions to
(For video submissions, please upload your video to youtube and tehn email the link.)

All submissions will be eligible for use as promotional materials as part of the “Raise the Bar, Hershey!” campaign. After the submission period closes there will be a period of time that is open to vote on top submissions in each category. The three lead organizations of the “Raise the Bar, Hershey!” campaign (Global Exchange, Green America, and International Labor Rights Forum) will take the public vote tallies into consideration to determine the winner in each category. Winners will be announced by April 28th.



One Grand Prize of $1000 will be awarded to the most creative and inspiring submission, this will be determined by the contest organizers. (one winner)

One first place winner from each category will receive a Global Exchange Fair Trade "chocolate lovers" gift basket. (3 winners)

First runners-up in each category will receive a Green America T-shirt, and four free tickets to a 2011 Green Festival in a city of your choice. (3 winners)

All submissions will receive a 10-percent coupon for the Global Exchange online Fair Trade store.

For your imagination:

To get your creative juices flowing, here a just a few examples of current and classic Hershey advertisements that are ripe for mocking. Please do not feel limited to use these ads as inspiration, we are looking for creative submissions! More examples can be found online.

1. Vintage Hershey kiss ad

2. Vintage chocolate syrup ad

3. Vintage Hershey bar ad


Brand-jam examples:

1. Global Exchange’s anti-sweatshop campaign ads here and here spoof a nearly identical set of print ads by The Gap.

2. The Chevron Campaign’s brand jamming ads here are a response to this ad campaign and others by Chevron. Additional Chevron Campaign brand jamming ads can be viewed here.

3. (Some images may not be appropriate for young children.)

By submitting an entry, all participants agree that part or all of their submission, whether or not it wins the contest, may be used by “Raise the Bar, Hershey!” Campaign organizations, including but not limited to Global Exchange, Green America, and International Labor Rights Forum; that submissions and the right to use them become the property of these organizations; that there will be no remuneration for the use of submissions; and that originals submitted as part of the contest will not be returned. Please do not submit anything obscene.




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