A few supermarkets carry a handful of Fair Trade offerings. But more needs to be done to increase markets for Fair Trade farmers and artisans. And you and members of your community have the clout to make a difference.
Green America is linking up Fair Trade advocates with stores in their local communities to keep pressure on supermarkets to carry and promote more Fair Trade products.
We show you how to form an adoption team, how to talk to store managers, and how to get your communty excited about Fair Trade.
Green America's Adopt-a-Supermarket Campaign has been an overwhelming success. In 2006, more than 250 teams adopted supermarkets all over the US and even in Kenya, Algeria, Italy, and the Czech Republic. We will no longer be posting new teams but please follow these steps to promote Fair Trade in your community:
2. Make Regular Store Visits. With your team, go on a regular basis to speak to the store manager and ask for an increase in Fair Trade product availability. Plus, each and every time you shop, you can fill out customer comment cards and ask for more Fair Trade products.
3. Get Your Community Involved. Host a petition drive. Hold educational events. Make it fun and reach out to all sectors of your community.