Abercrombie & Fitch Girlcott
Companies: Abercrombie & Fitch
A girlcott has been launched by the Allegheny County Girls as Grantmakers group, a group of 23 girls representing different schools, neighborhoods, ethnic groups, religions, races, sexual orientation, athletic and academic interests. The group's national girlcott effort is aimed at encouraging A&F to stop selling shirts with slogans such as "With These Who Needs Brains..." and "I hope you can make more then I can spend..." and to begin selling more empowering wear instead. The group is calling on conscious consumers to girlcott A&F until a change is made.
Campaign URL: www.ms.foundation.org/wmspage.cfm?parm1=314