Coca-Cola and World Wildlife Fund Announce New Global Environmental Goals and Partnership

Submitted by greenamerica on

The Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola system’s sustainability stewardship with new global environmental goals and an expanded global partnership.

The goals focus on sustainable management of water, energy and packaging use as well as sustainable sourcing of agricultural ingredients through 2020.

Coca-Cola and WWF jointly developed new 2020 environmental sustainability goals and performance targets for the Coca-Cola system, including nearly 300 bottling partners in more than 200 countries. These goals include :

  1. Improve water efficiency by 25%.
  2. Help ensure healthy, resilient freshwater systems.
  3. Reduce CO2 emissions embedded in ‘the drink in your hand’ by 25%.
  4. Responsibly source material for PlantBottle packaging.
  5. Sustainably source key agricultural ingredients.

In addition to the goals jointly developed and announced with WWF, Coca-Cola has reaffirmed its water replenishment goal and evolved its package recovery goal through 2020 to include :

  1. Replenish 100% of water used.
  2. Reach a 75% recovery rate of bottles and cans in developed markets.

Since 2007, Coca-Cola and WWF have worked together to conserve and protect freshwater resources around the world while helping to improve the efficiency of Coca-Cola’s global operations.

To date, the partnership has led to major conservation gains, including helping to improve the ecological health of seven of the world’s most important freshwater basins across five continents, helping improve the Coca-Cola system’s water efficiency by 20 percent, working to prevent 5 million metric tons of CO2 emissions across Coca-Cola’s global manufacturing operations, and promoting more sustainable agricultural practices in the Company’s supply chain.

WWF is the world’s leading conservation organization, working in 100 countries for half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change.

More from the Blog