Network for Good and Zoetica have created an eGuide to cause marketing, outlining the five steps to success from their extensive experience in social good campaigns, where companies partner with causes and consumers to achieve social good. The eGuide details how to use cause marketing to further both your marketing goals and your social good goals. It identifies the key questions for companies to ask before initiating a cause marketing campaign, and uses recent online social good case studies to provide recommendations for best practices.
Network for Good is a nonprofit that provides easy methods for donors to support any charity online and helps nonprofits raise funds for their missions through simple, affordable online fundraising services. Zoetica serves nonprofits and socially conscious companies with communication services to help mindful organizations affect social change.