Creating from Core
Get to the heart of your sustainable brand message to expand your market, increase your impact and connect with more people, more deeply than ever before.
Without a doubt, sustainability has a front and center seat at the corporate table. With 63 percent of Millennial workers saying that the primary purpose of business should be “improving society” rather than “generating profit”, a huge opportunity exists for brands whose DNA is embedded in sustainable values, practices and purpose.
For those brands, it’s more important than ever to get to the heart and soul of your core message so that you can tell your story clearly and compellingly to connect with more people who are wanting what you are offering.
In this timely presentation, Carolyn Parrs, CEO of Mind Over Markets, a creative brand messaging company that helps sustainable products and services increase market share with mainstream consumers, will show you how to do just that.
You will learn:
- The most important ingredient in getting to the heart of your brand message
- The essential questions you need to ask yourself and team to get to your company’s true core message
- How to transform a brand’s core message into a tag line that communicates it all in 2-7 words
- Examples of core messages from companies that have nailed it
You will walk away with greater awareness of processes and approaches you can take back to your office or team for immediate implementation.
About Carolyn Parrs:
Carolyn Parrs is the CEO of Mind Over Markets, a sustainable brand marketing and messaging company. Since 2003, Mind Over Markets has helped thousands of sustainable and socially-focused brands increase impact and market share with mainstream consumers.
Carolyn started her journey working at some of the top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.
Carolyn and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.
As committed sustainability advocate, she created Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green. She is a featured author in Thomson Reuters book series for C-level executives: Inside the Minds: Greening your Business. She lives and works in Seattle and Santa Fe with her pups, Heart and Soul.