What does "fast fashion" mean?

Zara clothes

Fast fashion refers to inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. H&M and Zara are considered the brands that are leaders in the fast fashion market. Fast fashion clothing is designed, created, and sent to market on very small production cycles, sometimes two weeks at a time: leading to high demand of limited resources.

Toxic Textiles Questions

Learn more about toxic textiles and their impact on the environment.