Victory! University of Maryland Begins Using Recycled Paper
Higher education has long been a place of innovation and creativity, and increasingly, of environmental sustainability. Many colleges have made climate commitments, implemented composting programs, and worked to boost recycling participation on campuses. But one area where many schools fall short is using recycled paper in alumni magazines. Using recycled paper is essential to building demand for recycled materials to displace more resource-… read more
"When it came time to re-brand Berkeley Law's collateral, we re-strategized our thinking in regards to how each piece will be used, as well as how it will impact our environment, with much attention paid to minimizing waste. This thinking also enabled us to further align with the long-term sustainability goals of the UC. We revisited format, size, page counts, quantities, and of course, paper. New Leaf [Paper] was at the forefront of our minds when it came to selecting paper that was a perfect match to our objectives. Through making more thoughtful decisions around our choices, we felt that it was a no brainer and win-win all the way around."
Wendy Wong, Designer & Publications Coordinator
University of California, Berkeley, School of Law
"With the turn of each page, we wanted our viewbook not only to inform, but also to impart a full sense of the UT Tyler experience, including the park-like beauty of campus, which wraps around two lakes, surrounded by pine and oak forests. We chose bright-colored, uncoated New Leaf Ingenuity [100% post-consumer waste] paper, which holds the ink brilliantly and provides a rich look ant feel."
April Moore, Graphic Designer Marketing & Communications
"At first, I thought it would take too much time and money to get the look right on recycled stock. Our printer was also worried - they thought it would rip on the press and be a nightmare - but the scenario couldn't have been better! We ended up having to make fewer adjustments than we did with our old stock. The printer was also very pleased with the outcome."
Larry Clarke, Editor, Washington State University Magazine
on using Rolland paper
(see the full interview here)
"The Baylor Business Review (BBR) magazine is the flagship communication of Baylor University's Hankamer School of Business. The 100 percent post-consumer waste recycled paper selection allows the BBR to be environmentally friendly without sacrificing the high quality look and feel readers have come to expect from the award-winning magazine."
Becca Broaddus, Editor, Baylor Business Review
on using New Leaf Ingenuity paper