Victoria's Dirty Secret

Companies: Limited Brands

Forest Ethics and its allies have achieved a major victory in the two-year-old campaign to end Victoria’s Secret’s use of endangered forest products in their catalogs. The company mails over 400 million catalogues annually, or more than one million per day, and has been using almost no recycled paper and sourcing from endangered areas such as the Northern Boreal Forest in Canada. Limited Brands, parent company of Victoria's Secret, will now work in partnership with Forest Ethics to implement new groundbreaking environmental measures including greater post-consumer recycled content and FSC certified tree fiber. For more information on these measures click on the URL below.

Campaign URL: www.victoriasdirtysecret.net