Our mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just and environmentally sustainable society.
We work for a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come.
We focus on these four areas for system transformation, insisting on social justice and environmental health across all sectors. We believe if we can get these right, the rest of the economy will follow:
Climate and clean energy
Sustainable food and agriculture
Strategic Program Areas
Consumer Education and Mobilization
Theory of Change: Consumers are the pressure point for economic change-- it always starts with the customer demanding change
Green Business Network
Theory of Change: Small businesses are the innovators and job creations-- a green economy requires a vibrant small green business sector. Learn more: http://www.greenbusinessnetwork.org/
Center for Sustainability Solutions
Theory of Change: Direct engagement with major supply chain players for solutions at scale-- consumers demand the change, green businesses prove it can be done, and major players bring it to scale for system transformation. Learn more: http://www.centerforsustainabilitysolutions.org/
What Makes Green America Unique
Integration of social justice and environmental values: it's what we mean when we say green.
Economic focus: marketplace solutions
Interconnection of consumer, business, and supply chain strategies.
Our democratically-elected board is elected by our members from our consumer, business, and staff stakeholders. Green America operates as a collaborative and participatory workplace, where staff members reach consensus through democratic decision-making processes on key strategic issues for the organization.