SMB Essentials

Founder and CEO of SMB Essentials, Lake Louise, smiles at the camera. She is wearing a crocheted beige top, large hoop earrings, and a handmade circle necklace.
Atlanta, Georgia

Contact SMB Essentials: Website 

Lotus Moon Skin Care: Website | Facebook | Twitter | Instagram

Plain Jane Beauty: Website | Facebook | Twitter | Instagram

DetoxRx: Website | Facebook 

SON For Men: Website | Instagram

Lake Louise is the proud founder of Skin, Mind, Body Essentials (SMB Essentials), a beauty wellness company that encompasses several brands.

Healthy living has been a long-time passion for Louise. She has been conscious about taking care of her body since high school. Between her interest in health and beauty and research skills, Louise began the process of launching a start-up in skin care.

“It wasn’t enough for me to just use essential oils,” says Louise. “I wanted … vitamin C, amino acids, peptides, and other natural and safe ingredients that would keep the skin looking vibrant and healthy for years to come.”

In 2002, she launched SMB Essentials with the brand Lotus Moon Skin Care. The line is plant-based and uses therapeutic essential oils and active ingredients to achieve long-term skin health. Since then, she has started DetoxRx in 2006 and Plain Jane Beauty in 2011. Her most recent start-up is a men’s brand of eco-friendly grooming, called SON.

“If there is such a thing as an entrepreneurial gene, then I was born with it!” says Louise. “It has been that continued yearning to want to do things my way that has motivated me to never give up on becoming a successful business owner.”

Louise has continued to put the health of the planet and its people first in her business. While profit is important, what matters more to her is how she gets there.

“The fact that my businesses has continued to grow despite a rough economy at times is enough proof for me that I’m on the right track,” she says.

It is also evident in her recurring customers. She has customers that have continued to purchase from SMB Essential brands for over 10 years.

“That makes my heart full,” she says. “And shows me that I created something that works and that people believe in.”

Louise tells aspiring entrepreneurs that perfection isn’t the end goal. There are no shortcuts when starting, owning, and operating a business—but mistakes are only lessons.

“You have to believe in yourself,” says Louise. “Even if it seems impossible and you can’t see the end, you still need to believe.”

SMB Essentials is a certified Green Business Network member at Green America. Find more certified green businesses like SMB Essentials on

Photo credit
Lake Louise