General Mills Announces That Original Cheerios Are Now Non-GMO

Cheerios Victory

Consumers across the country took action with the GMO Inside Campaign to push General Mills to make Cheerios non-GMO.

General Mills' announcement of non-GMO Cheerios was huge news, since this was one of the first major consumer brands to go non-GMO based on public pressure, and paved the way for a growing number of non-GMO products.

(January 2014)