Real Estate, Realtors, and Brokers

white and red wooden house on keychain

Includes advising clients, comparing properties to sell to clients, promoting properties, preparing documents and purchase agreements, soliciting potential clients, negotiating properties for clients

Company

Required:

  • Business core purpose includes a “green” business function.
  • Social and environmental mission and vision statement for your business on its website.

Preferred:

  • Banking with a community development, minority, or socially & environmentally responsible bank or credit union.
  • Protocols in place (e.g., trainings, HR policies, support group(s), statement of commitment, accountability mechanisms, etc.)  that advance justice, equity, diversity and inclusion (JEDI) within the company.

 

Services

Required

  • Ensures health and social equity 
    • Prioritize access and inclusivity of services (e.g., works with mixed-income communities) For example, many low-income communities are more prone to health issues due to water and air quality issues, like placing them closer to incinerators, etc. 
    • Create goals to improve equity issues related to real estate
    • Benefits the community (e.g., philanthropy, services) Improving the health of the overall community and its people 
    • Provides equitable financing recommendations for clients.
  • Familiar with sustainability best practices and benefits  
    • Avoids selling “flipped” properties that do not include energy saving features such as eco-friendly insulation, energy efficient appliances, alternative power source, etc.
    • Energy and water efficient appliances (e.g., EnergyStar rated appliances, water saving fixtures) 
    • Practices in place to reduce stormwater runoff 
    • Landscaping done with sustainability in mind (irrigation, xeriscaping) 
    • Energy efficient lighting 
    • Buildings are properly insulated (e.g., energy efficient windows, insulation) 
    • HVAC system well-maintained 
    • Access to renewable energy; knows EPS (Energy Performance Score) or HERS (Home Energy Rating System) score 
    • Ensure resilience of buildings from natural disturbances 
    • Minimize exposure to toxins and pollutants (pest control, lawn maintenance) 
    • Location is near access to alternative transportation  
    • Informs potential homeowners or renters and sellers of sustainability initiatives and has this information on their website 
    • Offer virtual showings and meetings
    • Use of digital documents

Preferred

  • Provides a list of recommended green businesses/contractors to potential buyer 
  • Familiar with a variety of sustainable and high-performance building methods and certifications  
  • Earned a Green Certification or completed a course in how to be a green realtor or real estate agent

Company Employment

Required:

  • Employees have access to family friendly benefits including high-quality health insurance, sick days, paid parental leave and childcare help.
  • Offer a flexible workplace culture that encourages work/life balance and makes reasonable accommodations for telecommuting and flex schedules.
  • For employees that are not commissioned, pays a wage that ensures employees well-being.
  • Has an established non-discrimination policy and procedure and ensures an inclusive workplace culture.
  • Governs fairly and in a transparent manner. Is open to employee input. Has a whistle blower protection policy in place.

Preferred:

  • For employees that are not commissioned, living wage is paid.
  • Has an established program that invests in employee growth and development.

Education

Required:

  • Use transparent and truthful marketing.
  • Advocate for green business practices in your industry.
  • Established program for receiving input from both internal and external stakeholders.
  • Participation in continuing education such as Earth Advantage 
  • Familiarity with Home Energy Score and the EPA’s Indoor airPlus .

Preferred:

  • Actively seeks feedback from industry peers and participates in industry associations and mentor programs.
  • Provide educational materials to clients on value of energy efficiency homes

Green Office/Facility

Required:

  • HVAC system well-maintained, building well-insulated, and smart and efficient climate control employed.
  • System in place for reducing electricity consumption from lighting and electronics.
  •  Use of Energy Star rated appliances and CFL/LED light bulbs in office.
  • Use of 100% post-consumer recycled, Chlorine Free paper in the office and in all envelopes, marketing, and print materials.
  • Systems in place for reducing paper use such as electronic processes, printers set with double sided printing as the default, and more.
  • Use of only non-toxic cleaning and pest control products.
  • Maximum amount of waste is reused or recycled including paper, plastic, metals, glass, electronics, and printer ink cartridges.
  • Action on clean energy such as purchase of Renewable Energy Certificates (RECs) or use of on-site clean energy.
  • Compost all food waste.
  • Landscaping done with sustainability in mind, especially considering runoff and stormwater management.
  • Only fair trade and USDA certified organic coffee and tea served in the office.
  • Use of green or local caterers for events.
  • Use of a certified E-Steward for electronics recycling.
  • Proper disposal of hazardous materials (e.g., batteries, paint, motor oil, etc).
  • Knowledge of recycling/composting guidelines at your local recycling/composting facility.